100 Great Businesses and the Minds Behind Them

100 Great Businesses and the Minds Behind Them

Emily Ross

Language: English

Pages: 432

ISBN: 1402206313

Format: PDF / Kindle (mobi) / ePub

Inside the success of 100 Business Geniuses

Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace.

100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds:

o A mother's inspiration that launched Baby Einstein
o Aveda's journey from hippie to hip
o How Guinness overcame a centuries-old problem to conquer new markets
o TiVo's long fight to explain the genius of their product
o How Oprah went from person to empire
o And many more

An engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success.













together from pieces cannibalized from existing products with some canny modifications suggested by Morita, including twin headphone jacks for shared music and a “talk” button that muted the sound so you could have a conversation with someone. Many years later, in fact, a German inventor attempted to sue Sony for patent infringement, claiming he had come up with the idea in 1972 while on a skiing trip, but the British 2/21/08 34 4:42 PM | Page 34 100 GREAT BUSINESSES AND THE MINDS BEHIND

rather than contract out the robotics technology, Dyson hired graduates to develop their own systems. There are some 1,000 Dyson patents and countless other designs under consideration (and under wraps). The plan is to make Dyson a global brand, synonymous with innovative, premium-priced products. Stage one, the British market, is complete. Stage two, conquering the United States, is firmly under way with strong sales of vacuums since 2002, and Dyson has been a hit in Australia and France. Stage

launched a basic cellular network in 1981, Nokia ran a small factory to supply the early phones, such as a ten-kilogram car phone. If that was where the company’s future lay, though, it was far from obvious. Nokia diversified into televisions and computers without much success. By the mid-1980s, the company’s main achievements 2/21/08 4:42 PM Page 83 Extreme Makeovers | 83 were as the chief supplier of toilet paper to Ireland and the world’s only manufacturer of studded winter bicycle

focus, global, value-added.” In a nutshell, that meant mobile phones. Ollila believed mobiles, at that stage still expensive and cumbersome business equipment, would become ubiquitous—important enough to bet the company on. Investors liked the new approach enough that Nokia was able to raise cash in the United States and the company set about ditching the rest of its businesses (today Nokia rubber boots are considered collectors’ items). Nokia had gambled correctly on digital, manufacturing the

in France and among the top-ten richest people in the world, with an estimated fortune of $20 billion. According to Forbes magazine estimates, his net worth will triple between 2003 and 2005. His family now owns 48 percent of Louis Vuitton Möet Hennessy. He presides over a $40.5 billion empire of the world’s most prestigious brands, including Louis Vuitton (the most profitable luxury brand in the world), Christian Dior, Guerlain, Givenchy, and Möet et Chandon, with interests in wine, fashion,

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