50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know series)
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50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), and cover the latest commercial concepts from the online world.
that it’s in the right place at the right time to be bought. A key “place” decision will be the selection of a distribution channel. This could be direct to the customer, using sales reps, mail order, telephone sales and/or the Internet. More indirect channels involve a retailer, or a wholesaler and a retailer, and occasionally even more levels of distributor. Making these choices will require decisions on market coverage, which could be intensive, selective or exclusive. Intensive means
When Richard Pascale and Anthony Athos wrote The Art of Japanese Management, they observed that America’s managerial skills were being challenged on three fronts. The first was managerial practice, where doing more of what they already did well was yielding less. The second was a shift in social values that meant people were expecting different things from organizations and from work. And the third? “The competition is killing us.” That was the point. The year was 1981. Japan’s gross national
familiar segments of cars, optics, consumer electronics, machine tools, they remain formidable competitors. When Toyota lifts General Motors’ crown as the biggest car maker in the world, as it is about to, it will be a forceful reminder of that fact. the condensed idea Value people and let strategy unfold timeline 1911 Empowerment 1940s Lean manufacturing 1951 Total quality management 1965 Corporate strategy 1981 Japanese management 1986 Six Sigma 26 The knowledge economy As
database. Persuasion is becoming more of a science than the art it used to be. Formative fifties Market segmentation was a milestone in the evolution of marketing from the early days of seat-of-the-pants through to the grownup and documented discipline it has become. Many other marketing milestones were, like segmentation, formulated in the 1950s while infant television was transforming advertising. Until then, for most companies the “market” was simply what you sold to, and you sold as
we recognize that the perfect organization, like the perfect vacuum, is practically out of reach.” Douglas McGregor, 1960 Enter Douglas McGregor. His 1960 book, The Human Side of Enterprise, set out two contrasting theories on employee motivation. He named them simply Theory X and Theory Y. Theory X This assumes that people: dislike work and will avoid it if they can; have to be controlled and threatened before they will work hard; don’t want responsibility and prefer to be directed; want