All In Startup: Launching a New Idea When Everything Is on the Line

All In Startup: Launching a New Idea When Everything Is on the Line

Diana Kander

Language: English

Pages: 304

ISBN: 1118857666

Format: PDF / Kindle (mobi) / ePub

If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground.

Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage.

All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting.

Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue.

You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky.

Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.



















migraine.” Silence. More playing with the Madeira. “You know how I started Sparksys? I was working as a trade-show model making, like, I don’t know, $10 an hour. This was the late ’90s, but even then that was still like getting paid in lint and confederate nickels. Now granted, I got to flirt a lot. I enjoyed that. But it wasn’t glamorous, especially considering the risk I was taking if people in my master’s program found out what I was doing. But you sometimes got per diem. I remember that. It

come home and shut down ReBicycle immediately. Otherwise, I’ll just keep looking into this thing while I’m here. Is that fair?” “How many people are left in the tournament?” “About 1,700. The top 650 are in the money.” “Seventeen hundred? You’ve got to knock out another 1,000 people?” “No, I’m off tomorrow. I’ve made it through. After the smoke clears tomorrow, there will be something like 900 people left. Then I’ve just gotta survive 250 people, or stay in the top 75 percent, as I look at

what’s up?” “You know how you asked me how much money I’ve won? Well, now I’ve definitely won a lot. Like a lot, a lot. And I could win a lot more today. Or not. But either way, you should come join me here. We should take some time to get away and celebrate.” Pause. “Owen, do you know how much it would cost for me to . . .” “Honey, I’m up a lot of money. We can afford it, I promise. This could be the vacation you’ve been waiting to take. And I could really use you here.” “I don’t know if I

right in front of him. Why hadn’t Sam said anything? Action was back to him. It was just him and James. Focus. With A-K there was only one hand you fold to preflop. Ace-ace. Owen took a good long stare at James. James noticed and stared back. “You know my brother loves bikes.” James was nervously playing with his remaining chips. It was clear that if Owen called, James would have to go all-in on this hand. “Yeah, James? A lot of people’s brothers’ love bikes.” James smiled slightly. “My

until some random amount of time later, he’d throw away a hand and start another 30-second soliloquy. These were directed at no one at the table in particular, but they did make Owen feel a little bond with “The Muscle,” Masters’s WSOP nickname. Another flop without much action. Another hand over on the turn. Another round of cards—a 2-4 of hearts. Another discard. Another five minutes gone by. Another five minutes closer to the break and going up to the hotel room to see Lisa. If Lisa was even

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