Basics Typography 02: Using Type

Basics Typography 02: Using Type

Michael Harkins

Language: English

Pages: 184

ISBN: 2940411557

Format: PDF / Kindle (mobi) / ePub

Basics Typography: Using Type provides students with a comprehensive introduction to the subject of Typography. What typography is (and what it isn't), how and when to use it, and how to refine typographic etiquette are all covered in this essential reference book. This book is a key introductory text for undergraduates studying Graphic Design and Visual Communication, and for all students with an interest in Typography.



















eventually be produced before selecting the appropriate format for design. This not only has a bearing on aesthetic considerations but may also have some impact on ethical or environmental concerns too, in terms of the amount of waste generated, for instance. 2.1 Understanding the design problem • 2.2 Planning your work • 2.3 Grid systems 001-184_02742.indd 44 Job: 02742 Title: Fund of Typoraphy (2nd edition) (AVA) Page:44 5/25/11 6:56 PM 44—45 3:5 2:3 3:4 Above Shown here are some

the paper, colour absorption and the lustre or appearance of the printed image. Coated papers can come in a range of finishes from flat matt to high gloss. 2.1 Understanding the design problem • 2.2 Planning your work • 2.3 Grid systems 001-184_02742.indd 52 Job: 02742 Title: Fund of Typoraphy (2nd edition) (AVA) Page:52 5/25/11 7:03 PM 52—53 Uncoated papers may give a natural feel to the printed work, and there is likely to be less glare from it, which can be useful when considering

Whatever your approach, some research and experimentation in terms of the formal elements of type will help you to develop your thinking about the overall design scheme to be employed. The relationship between display type and text type may be your main concern if you are designing a poster. However, if you are designing a book, you may need to work out exactly what the relationship between page size and text area may be. This will include making decisions about margin sizes, running heads and

typeface readable and legible at small sizes? In order to develop some appreciation of text types, it may be wise to begin with some of the classics; for example, Bembo, Caslon, Garamond, Bell, Ehrhardt, Baskerville, Plantin, Bodoni and Scotch Roman may provide a good starting point before moving onto more modern text alternatives. Above all, go for quality. Choose text types from reputable and established foundries and designers. Free downloads from the Internet are rarely up to the job of

140, 141 acronyms 150 alignment 66, 67, 83, 148–9, 170 ampersands 151 anti-aliasing 158 apostrophes 151, 153 appropriateness 36–7, 110, 147 art 32 ascenders 170 asymmetry 64, 97–8 audience considerations 34, 35 backed-up pages 42 baseline 124, 170 baseline grids 66, 67, 149 binding 58, 59 body text 104, 124, 127, 138–9, 170 book design 84, 88, 89 brackets 151 bullet points 170 business cards 87 Canadian paper sizes 47 capitals 151, 170 see also upper case cascading style sheets (CSS) 92 case

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