Business In Blue Jeans: How To Have A Successful Business On Your Own Terms, In Your Own Style

Business In Blue Jeans: How To Have A Successful Business On Your Own Terms, In Your Own Style

Susan Baroncini-Moe

Language: English

Pages: 232

ISBN: 1937879224

Format: PDF / Kindle (mobi) / ePub


"This is the best little "how-to" book for starting and running a small business I've come across. Don't even think about going into business without it. And if you are already in business, this book is a must-read."

-Larry Winget, television personality and 5 time bestselling author, including the #1 bestseller: Shut Up, Stop Whining and Get A Life

"Everything you need to start your own business is here! Susan delivers much more than the usual "how to" stuff, instead guiding you to first build the mindset to achieve your dreams. How I wish I had Business in Blue Jeans when I started my own business ten years ago!"

-David Meerman Scott, bestselling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese.

"Business in Blue Jeans is a strong book of advice for people seeking to find their own way to do business. It's filled with bravery and a lot of opportunities to bring yourself up to a new level. Susan Baroncini-Moe has your homework right here. Get on it."

-Chris Brogan, CEO & President of Human Business Works, co-author of The Impact Equation.

"Susan shows you how to have a business and a life, what an amazingly refreshing concept."

-John Jantsch, author of Duct Tape Marketing and The Commitment Engine

"Business In Blue Jeans is a rich framework that will help you create and grow a successful business on your terms. A wonderful combination of actionable advice and insights, it will change how you think and how you approach business."

-John Michael Morgan, author of Brand Against The Machine

From the Inside Flap:

The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair of blue jeans and heading for the beach works better, that's cool too.

In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how to:

  • Break through the "brain junk" that's been getting in your way to starting a business.
  • Develop a business idea (or hone the one you already have) with real potential for success.
  • Package your idea to attract the people who want what you have to offer and will pay for it.
  • Become visible to your potential customers and clients so that they think of you first.
  • Stand head and shoulders above your competitors without spending an extra dime.
  • Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away.
  • Hire, train, and manage a team as your business grows so that it's never out of control (and so you can hit the beach!).

We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible.





















come back, saying things like, Who do you think you are? You can’t make that kind of money! and You should be grateful for what you have. Why do you need all that stuff? Fairly quickly, they start to pull back from their dreams and begin to try to be more “realistic.” They begin editing themselves and squashing those big dreams back down. This is usually the point where we start to get to the heart of your mindset issues. So get ready. Authenticity and Your Real Story We all tell stories

won’t come back to you. If you feel like a fraud because you have brain junk, please refer to the first chapter of this book. But if you feel like a fraud for a reason (e.g., you’re promising something you can’t deliver), then it’s time to start making some changes. Good business means backing up your claims with real expertise and doing your work with consistency and excellence—reliably performing at the peak of your capabilities—and delivering what you promise. “Good business means backing

neighborhood that goes around The Moe. If you’ve ever visited the Midwest in July, you know how hot and humid it gets. You probably also know that hydration is key to surviving those “dog days.” Back then, because my dad was such an avid health nut, I’d been to enough walk/run/jog events with my dad to know that every runner loves those tables with cups of Gatorade along the race. And I’d been playing “Lemonade Stand” on my Apple II Plus for a whole year. This was a Hot, Sunny Day, according to

have a huge opportunity if you create something that really stands out. HOMEWORK ASSIGNMENT: DEFINING YOUR TARGET MARKET Newbies: Answer these questions: 1. Who do you love working with? 2. Who wants what you have to offer (what’s in that sweet spot of your business)? 3. Who can pay for what you want to offer? Write a thorough description of your target market. * * * Existing Business Owners: Answer these questions: 1. Who’s in the top twenty percent of your client base? 2. Is

American Dream 66 the big stretch 43, 44 The Container Store 170 the E-myth 197, 222 the four-hour workweek 199 the glow 64, 66, 67, 83 The Go-Giver 170, 194, 196 the heart 64, 65 the list of 100 32 the row 135 the ten 112, 113, 139, 205 the village 185, 187 Think and Grow Rich 188 time management 33, 50 Timothy Ferriss 54, 199 T-Mobile 133 Tony Robbins 117 Top Chef 29, 30 Tostitos 158 touchpoint 179 trade shows 153 training 198, 210 Twitter 119, 120, 158, 159, 161, 162,

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