Crowdsourcing: One Step Beyond

Crowdsourcing: One Step Beyond

Jean-Fabrice Lebraty, Katia Lobre-Lebraty

Language: English

Pages: 137

ISBN: 1848214669

Format: PDF / Kindle (mobi) / ePub

Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities.
Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher education sector. It shows that in the current context, for a company facing challenges, the crowd remains an untapped resource. The next chapter presents crowdsourcing as a new form of externalization and offers definitions of crowdsourcing. In Chapter 3, the authors attempt to explain how a company can create value by means of a crowdsourcing operation. To do this, authors use a model linking types of value, types of crowd, and the means by which these crowds are accessed.
Chapter 4 examines in detail various forms that crowdsourcing may take, by presenting and discussing ten types of crowdsourcing operation. In Chapter 5, the authors imagine and explore the ways in which the dark side of crowdsourcing might be manifested and Chapter 6 offers some insight into the future of crowdsourcing.

















mechanism can constitute a crowdwisdom operation all by itself. The magic of this function lies in the fact that opinions or ideas emerge from or disappear into the ether in such an automatic way. 3 Forms of Crowdsourcing 57 4.2.3. Limitations When J. Howe cited the example of the game show “Who Wants to be a Millionaire?” and its “Ask the Audience” lifeline, he stipulated that only people who knew the answer tended to respond. In fact, in this game we do not

kisskissbangbang. Table 4.3. Summary of crowdfunding 4.3.1. What is it? Crowdfunding can be defined as a resource allowing a project initiator to obtain financing from Internet users. This financing can involve all or part of the initiator’s capital needs. Even though there is nothing to prevent any project initiator from dedicating a part of his/her website to financing, we have observed that crowdfunding is supported by specialized platforms. There are three participants: first, the

sort and categorize the jumble in front of them. Note that this desire to arrange can be effective even if the site is not considered ergonomic. The venerable example of the Craigslist bulletin-board website is a good example of this. There are pre-existing categories, but people can point out whether this or that posting is in the right category, and thus it is possible to have a quality-control service even with a site that is visually very simple. In short, crowdcuration works because humans

investors to withdraw their money at the same time. Banks cannot survive this type of situation since they do not possess enough ready cash. Certainly, to ensure their clients’ trust, they invest money in securities that are liquid enough – that is, easy to resell in the case of mass client withdrawals. However, this liquidity has limits, the exceeding of which is statistically controlled in a confidence-based situation. They also invest the savings entrusted to them in diverse securities in

mobile telephones. Unlike the two previous examples, television channels including France 24 very quickly came to rely on more or less well-identified individuals for the provision of content. France 24’s network of observers now numbers several thousand people who send reports each day which the channel’s editorial service then verifies and decides whether or not to broadcast.This initiative shows that it is possible, and even highly pertinent, to use the crowd in pursuing its principal

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