Eyes Wide Open: How to Make Smart Decisions in a Confusing World

Eyes Wide Open: How to Make Smart Decisions in a Confusing World

Noreena Hertz

Language: English

Pages: 352

ISBN: 0062268627

Format: PDF / Kindle (mobi) / ePub

Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreen Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.

In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.

To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.

In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent.


















and Biobehavioural Reviews, 36, 4, 1228–1248. See also Charron, S. & Koechlin, E. (2010). Divided Representation of Concurrent Goals in the Human Frontal Lobes. Science, 16 April 2010, 328, 5976, pp.360-363. DOI: 10.1126/science.1183614. 17. Lewis, M. (2012). Obama’s Way. Vanity Fair, 5 October 2012. 18. Edmans, A., Garcia, D. & Norli, Ø. (2007). Sports sentiment and stock returns. Journal of Finance, 62, 4, 1967–1998. 19. Dunn, J.R. & Schweitzer, M.E. (2005). Feeling and believing: The

seemed, had written or even heard about this tribe ever before. It wasn’t just that the Nacirema were new. Their tribal practices seemed particularly bizarre too. Practices that were so unusual, and so shocking, said Miner, that they might even be described as “an example of the extremes to which human behaviour can go.” The Nacirema were gripped by magic. Their days were marked by a parade of rituals based on the human body. This in itself was not exceptional: countless tribes performed body

ritually fill with hog hairs and holy powders. It followed that Nacirema society conferred special status on the wise elders – the medicine men, the herbalists – who provided them with the charms and magical potions to stave off decay. The spectre of physical deterioration was not the only thing that preoccupied the tribespeople: their very peculiar take on aesthetics also seemed to dominate their lives. The Nacirema were consumed by disgust for the body’s natural state. When a member of the

to crack up before you’re 45?”2 – nice! But they’re still doing a pretty good job of zooming in on women’s fears by reminding us in slightly more subtle ways of what we are not and can never really be – all with a few carefully selected words. I know, of course, at an intellectual level that this is what they are doing. I know that “youth” is not a chemical property that can be “infused,” and that Dior’s pledge to combine “a scientific breakthrough” and “precious nature” in a bottle of “Capture

endorsements, most famously of the George Foreman Grill. http://www. success.com/articles/557-big-business-with-big-george; Jeffrey Archer was left nearly bankrupt in the 1970s by a bad investment; he resigned his seat in Parliament but made his money back by writing novels. http:// www.telegraph.co.uk/culture/donotmigrate/3671588/Jeffrey-Archer-The-next-chapter.html. 55. Scotsman (2003). The J.K. Rowling Story. http://www.scotsman.com/ lifestyle/books/features/the-jk-rowling-story-1-652114 56.

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