Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
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A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.
And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?
This program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.
FARMER WANTED TO BUY A PONY FOR HIS LITTLE DAUGHTER. There were two for sale in his town. Both ponies were equal in all aspects. The first man told the farmer he wanted $500 for his pony—take it or leave it. The second man was selling his pony for $750. But the second man told the farmer he wanted the farmer’s daughter to try out the pony for a month before the farmer had to make any purchasing decision. He offered to bring the pony out to the farmer’s home along with a month’s worth of hay to
closes twice as many sales and increases the average order by 40 to 100 percent with the same amount of effort? You can easily achieve immediate increases in sales and profits merely by testing. You, or your sales staff, should try different approaches, different hot-button focuses, different packages, different specially priced offers, different “bumps” or upgrades, different follow-up offers, different prices, and different risk-reversal or guarantee statements. Each day, review the specific
for you. And they can do it faster, more efficiently, and for a fraction of the cost you’d spend doing it yourself. In this chapter you will learn to use host-beneficiary relationships to tap into the millions of dollars of investment, existing goodwill, and strong relationships that other companies have developed with their clients. And how to have those companies direct their clients to start doing business with you. But what if you could eliminate a lot of the expense, time, and inefficiency
duly rewarded for showing him how to make all this money, so try to get an “automatic renewal and exclusivity” agreement. On the other hand, when you’re the host, you don’t want to get involved in a perpetual or exclusive relationship. You want the flexibility to work with other beneficiaries. So if you approach a beneficiary company and they want a perpetual exclusive, try not to give it to them. By the way, depending on the amount of ingenuity, you don’t have to split fifty-fifty. The average
Reality: You need to do much more than simply put up a Web site. People don’t “drive by” your site and see it. You have to bring it to their attention in a way that makes them want to visit. Then you have to use proven strategies and techniques to actually make the sale. Properly applying the marketing ideas in this book can make that a reality. (Even if you could get millions of new clients overnight, are you really able to provide proper service to that many people right away?) Myth: