How to Invent (Almost) Anything (Spiro Business Guides)
Format: PDF / Kindle (mobi) / ePub
This book covers the scientific analysis as well as the psychology and methods associated with the way we solve problems in creative invention.
problems have been solved by cold, hard analysis and thinking. You do not always have to daydream and get into the fluffy stuff to solve every problem (although this does become necessary for those problems which do not succumb to the logical approach). 1 Analytical Invention When we started to write this book, we began in the deep theory, but on reviewing it concluded that it would be more helpful to begin with something more immediately useful. If you read no further than this chapter
more complex when we visually recognise a friend. When remember a person’s face or any other object, we do not remember it just as a fixed block of colours, but as a pattern. Seeing Jane with our stereoscopic vision, from multiple viewpoints, we remember the pattern formed by the relative sizes and positions of her major features. We can then still recognise her when her face is distorted into different expressions, when viewed from different angles and even when she is partially obscured, such
same colour. When we experience something new, if we cannot describe it with words then we will have difficulty in making sense of it. Creating a new word is a significant event that effectively says, ‘This is so different and important, we need to mark its existence with a new symbol.’ Words are so important for describing, we even think with them. Our self-talk and dreams contain endless inner conversations as we ruminate about the world around us and plot how we might better cope with the
are often held as ‘like A but with differences X, Y and Z.’ A zebra is like a horse with stripes. An eel is a cross between a fish and a snake. Jane looks like Susan, but with black hair. This makes classification easier, although this connectivity can cause problems: if I change my understanding of horses, should that also change my understanding of zebras? When we understand things in terms of other things, we are using analogies and metaphors. The use of metaphors is so common, we often do
or ‘wall’ (although simple words can also provide surprisingly good mental prods). This method makes use of the way we hang our thoughts off each other, as described in Chapter 7. The random word stimulates conventional memory linkages which are then forced into association with the problem to create new mental pathways. You can use the principle of random words by selecting a random anything as a stimulus. Look around you, grab anything you see, from photographs to newspaper headlines.