It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused

It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused

Language: English

Pages: 257

ISBN: B004KAAC0O

Format: PDF / Kindle (mobi) / ePub


Ruthlessly focus on what's convenient for customers, not what's convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.

  • Get proven steps to REALLY put your customer at the center of what you do
  • Distinguish your business from the competition by understanding the principle that good sales ARE good service
  • Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily

It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!

 

 

 

 

 

 

 

 

 

 

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equipped intellectually, then every step of that process—from getting them into the right curriculum to paying for it—should be addressed. This is how you protect your existing investment and innovate for the future, and always be thinking like “Minnesota Fats.” Takeaway Servicing and Selling Tactics 1. Discover who the real customer is. 2. Investigate what their real needs are, and then find out how to fill them. 3. Try to anticipate future issues and problems, and “solve” them before they

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speeches for a company called New United Motors (NUMMI), a cross between Toyota and Chevrolet. The two companies came together to produce an automobile they called the Geo Prism. The most pioneering aspect of this partnership is that Geo was built under a Japanese (Toyota) management system with an American (Chevrolet) workforce. Though this looked on the surface like a potentially ill-fated combination, it actually became the key to their success. NUMMI did a very novel thing: They gathered

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