Managing Startups: Best Blog Posts

Managing Startups: Best Blog Posts

Language: English

Pages: 452

ISBN: 1449367879

Format: PDF / Kindle (mobi) / ePub

If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community.

You’ll find 72 posts from successful entrepreneurs and venture capitalists, such as Fred Wilson, Steve Blank, Ash Maurya, Joel Spolsky, and Ben Yoskovitz. They cover a wide range of topics essential to your startup’s success, including:

  • Management tasks: Engineering, product management, marketing, sales, and business development
  • Organizational issues: Cofounder tensions, recruiting, and career planning
  • Funding: The latest developments in capital markets that affect startups

Divided into 13 areas of focus, the book’s contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. And that’s just for starters.











will be a large component of that post, so I will move on. One way to get past the gross margin and differentiation problem on the Internet is to make all the goods you sell yourself. This is called “vertically integrated retailing” and it is a growing trend in online commerce. A great example of this model is Warby Parker, which makes and sells a line of fashion eyeglasses. Warby Parker has no stores (at least, it didn’t when it started out). The Internet is its store. Vertically integrated

MVP—A Different Approach 19 5 | Software Inventory 6 | 27 How to Get Out of the Building with the Validation Board 31 iii iv | CONTENTS PART II Business Models | 7 | MBA Mondays: Revenue Models— Commerce 39 8 | Freemium Pricing for SaaS: Optimizing Paid Conversion Upgrades 43 9 | Why Churn Is So Critical to Success in SaaS 53 10 | Achieving the Network Effect: Solving the Chicken or the Egg 63 11 | Reverse Network Effects: Why Scale May Be the Biggest Threat Facing

longer cope.. The specific trigger that gets a buyer going will not only differ from startup to startup, but also depending on the person’s role in the organization. Having a very clear understanding of these triggers helps you: • Recognize who to target. • Improve your messaging to those target prospects. • Do a better job of qualifying who is really ready to buy. • Help a customer recognize when a trigger has happened. WORKING WITH TRIGGERS TO IMPROVE MARKETING Let’s look at this in four

all of the landing page testing you’ll need to do for those combinations. It is easily a full-time role. Think you will have time to focus on another channel at the same time? 165 166 | MANAGING STARTUPS: BEST BLOG POSTS Inbound marketing takes an incredible amount of time for content development. SEO requires testing thousands of page combinations, time to build influential links, and plenty of on-page optimization. My point is, properly testing any single customer acquisition channel is

dollar cost of downloading your app based on the reviews they see. It can be cruel and brutal, but your app’s life is dependent on users who may not see important features, sometimes make stupendously stupid assumptions about what a $0.99 app should offer, and can even, in a few cases, be malicious. So do whatever it takes to get good reviews. Test, retest, and re-retest. Make sure your app is solid. Send promo codes to friends and family, people who are likely to give you a bit of a break and

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