The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School

The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School

Cliff Michaels

Language: English

Pages: 288

ISBN: 0615450555

Format: PDF / Kindle (mobi) / ePub


Debuted #1 on Amazon (1/24/12)
Endorsed by Leaders in Education & Business

In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels takes us on an inspirational journey while capturing the passion and wisdom of extraordinary people. On the cutting edge of life and business strategies for over 20 years, Cliff not only shares his triumphs and tribulations as an entrepreneur, he unleashes a fun system of timeless lessons anyone can follow. Drawing on classic mentors from da Vinci, Edison, and Mozart, to modern moguls like Jobs, Oprah, and Branson, Cliff suggests we all benefit from a real-world MBA - your Master's in Basic Abilities. This fast-paced book raises the bar for learning success principles.


















wasn’t a substitute for notaries or government-registered intellectual property, but a critical audit trail in case of disputes. Moreover, First Use provided something far more valuable — instantaneous and tamperproof evidence of what you created, when you created it, and that files had never been altered after the fact. Pre-Launch Preparation Starting in 1997, Craig and I spent nearly two years on research and development. We started with a visit to my attorney, Jay Patel, to see if the

Through Crisis and Change AS CRAIG AND I made a final effort to save First Use, our family suffered an even greater loss. In the Spring of 2000, my niece, Jenny, was killed in a car accident (two weeks shy of 16). Jenny was a beautiful girl, one-in-a-billion soul, and always made me laugh. Her brother Ryan (13 back then), survived the crash. Jenny’s loss and a failing business were a lot to process at the same time. However, Jenny showed us the way. At 13, Jenny had written a poem titled Life.

on the subject of failure was Thomas Edison. I had just failed a high-school chemistry project when someone called me Edison — the master of all failures. I didn’t get the joke, so off to the library I went. I soon learned that Edison was the youngest of seven children and didn’t learn to speak until he was almost four. When he did, he was a hyper and inquisitive kid (me too). He was so disruptive to an early schoolteacher, that the teacher described Thomas as too stupid to learn anything.

self-help book I could get my hands on — I was genuinely tired of anything resembling fluffy-talk. Nonetheless, I promised a friend I would read Hill’s masterpiece. Millions of people loved it for a reason. Impatient as always, I skimmed the introduction and got the gist — positive thinking. Then I finished the first chapter, took a deep breath, and had a totally different take than the famous title suggested. In fact, I think Hill was a genius in subtle ways I couldn’t appreciate back then. In

will be a 2-run single instead of a 3-run home run. (Turns out NCAA rules allow an injured batter or runner to be substituted, but in the heat of the moment, the umpire is unaware of the rule). The opposing team that day are the Wildcats of Central Washington University. One of their players is starting first baseman, Mallory Holtman, a superstar and team leader in hits and home runs. She’s considered one of the greatest players in her school’s history. Like Sara, Mallory is a graduating senior

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