The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers
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Explaining how to use Lean principles to drive innovation and strategic portfolio planning, The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers outlines simple, yet powerful, visual Lean tools that can enhance idea generation and product development. It starts with a discussion of Lean principles and then identifies the applicable portions of Lean that can drive customer value.
The book discusses customer value in the form of the benefits your customers desire. It walks you through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity and includes examples from a variety of industries, including healthcare.
The text discusses value creation, reduction of waste, entrepreneurial system designer, set-based concurrent engineering, and Lean project management. It also includes numerous examples of visual management tools as they apply to innovation to help you develop the understanding required to achieve a competitive advantage for your brand, division, or company through Lean.
transparent as physical assets. These assets come in a variety of alternate forms and provide companies with a competitive edge when more are leveraged. Some examples of intangible assets are patents, trademarks, trade names, trade secrets, trade dress, and other various forms of goodwill. Besides assets, there are other forms of barriers to imitation. Some of these barriers include goodwill, such as brand power. Strong brands result in a company having more market worth than the worth of their
made apparent by use of the importance and satisfaction scores, in addition to working with the product fulfillment map, as described in Chapter 3. For example, high importance scores indicate high benefits, and low satisfaction scores lead to opportunities. If companies can exceed customer expectations by timely delivering unmatched value, this will result in enhanced profitability, repeat business, and free word-of-mouth advertisement. Finally, companies must timely deliver these solutions to
Upon his surprise, he learns that there would be a $550 charge to cancel the contract. Therefore, in most cases, the individual is forced to wait for his contract to end to avoid paying the charge. At that point, his mobile phone company still has a good chance of getting this customer to sign another two-year contract, providing it is offering the next best and coolest smart phone. In addition to money providing a high switching cost for the customer, there can exist switching costs of skill
would be 0.3, etc. To bring this concept to life, I have created the offering ranking matrix illustrated in Figure 8.9. The offering ranking matrix of Figure 8.9 is arranged with the four offering dimensions having a maximum achievable score of 10 for each dimension, as indicated under the corresponding symbol. As illustrated in Figure 8.9, I have input the values for four offering features. The first (offering 1) provides 80% of the benefits desired by consumers of the target market as taken
Cost Position 0 Imitation Price Effective Cleaning Availability Harsh Chemical ICON Key Fragrance Offering Attributes Figure 10.7 Visual strategy map (current state) of Acme Cleaning Company vs. general competition. (From Anthony Sgroi Jr.) company in relation to their competitors. If desired, the combined competitor market shares can be included. This has been left out intentionally to keep this example as short as possible. Refer to earlier chapters for a more complete form of the