The Plan-As-You-Go Business Plan

The Plan-As-You-Go Business Plan

Tim Berry

Language: English

Pages: 270

ISBN: 1599181908

Format: PDF / Kindle (mobi) / ePub


The principal author of Business Plan Pro, the country’s bestselling business plan software, simplifies the business planning process and reveals how to create business plans that grow with the business. Providing adequate guidance for every situation and every stage of business, readers are trained to ignore the traditional, formal cookie-cutter plans that other business planning resources offer and to focus on tailoring a plan to their company; allowing them to literally plan as they go and to, ultimately, steer their business ahead while saving time. Clear-cut instructions help business owners quickly build the type of plan that works for them—one that helps them take total control of their business, improve profits, raise capital, operate a profitable enterprise, and stay ahead of the competition. Very comprehensive, yet easy-to-understand, this business tool offers more than just the nuts and bolts of writing a business plan—the author also provides invaluable insight through real-life examples illustrating key points and avoidable mistakes as well as cutting-edge information for the 21st century entrepreneur. This guide is designed to be a reliable tool for those entering into the world of starting and owning their own business.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

explanations changes the fact that Blue Team suffered a catastrophic failure. The rogue commander did what rogue commanders do. He fought back, yet somehow this fact caught Blue Team by surprise.” Implicitly, the problem was that the big team full of computers and data trusted a static plan, while the other team didn’t. Red Team’s powers of rapid cognition were intact, and Blue Team’s were not. So relate that to the planning we want: planning that responds to rapidly changing reality. Not just

always part of it. Dreaming is related to looking forward, anticipating, and (in this case) business planning. This idea came up one morning during my second day of video sessions for SBTV, which had been filming interviews with me on starting and managing a business and business planning. I was answering Beth Haselhorst’s question, relating starting a business to getting out of the cubicle, when I realized that I was in danger of forgetting that business planning is part of the dreaming and part

CHAPTER 3 / THE HEART OF THE PLAN 02 Bplan Ch3 5/27/08 7:00 PM Page 87 THE PLAN-AS-YOU-GO BUSINESS PLAN want at this point is to be able to tell a story about this customer and his or her needs and wants and how your business addresses them. Understand Needs and Wants Clean your mind for a few minutes. Forget how great what you’re selling is. Forget the features you’ve focused on and your marketing literature. Think © A-digit/iStock photo about what your customer wants. Why does he buy

inconsistency. Deal with it. That’s why you are in charge. You make the tough decisions. © Kelly Talele/iStock photo Understand Displacement Displacement: In the real world of small business, everything you do is something else you can’t do. Understanding displacement is vital for business planning, vital for growing a business, vital for small- and medium-businesses in particular. Consider Figure 3.4, showing marbles dropping into a full glass of water. The water comes splashing out of the

PLAN-AS-YOU-GO BUSINESS PLAN Read This Even If You Read Nothing Else . . . . . . . . . . . . . . . . . . . . . . 13 Do You Have a Business Plan Event? . . . . . . . . . . . . . . . . . . . . . . . . . . 20 About that Big Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 CHAPTER 2 Attitude Adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Start Anywhere. Get Going. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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