The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience: How to Be Insanely Great in Front of Any Audience
Format: PDF / Kindle (mobi) / ePub
The Wall Street Journal Bestseller!
Updated to include Steve Jobs's iPad and iPad2 launch presentations
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.
The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:
• Develop a messianic sense of purpose
• Reveal the Conquering hero
• Channel your inner Zen
• Stage your presentation with props
• Make it look effortless
With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
—Rob Enderle, The Enderle Group
“Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
exact techniques he uses to inspire his audience. Best of all, you can learn his skills and adopt his techniques to blow away your audience, giving people a high they will crave again and again. Watch a Macworld keynote—“Stevenotes,” as they are known among the Mac faithful—and you will begin to reconsider everything about your current presentations: what you say, how you say it, and what your audience sees when you say it. I wrote a column about Steve Jobs and his presentation skills for
[David has now matched Goliath]. The shakeout is in full swing. The first major firm goes bankrupt, with others teetering on the brink. It is now 1984. It appears IBM wants it all [the hero is about to spring into action]. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM-dominated and -controlled future. They are increasingly and desperately turning back to Apple as the only force that will ensure their future
care?—must be answered immediately. In an ad titled Out of the Box, both characters pop out of boxes. The conversation goes like this: MAC: Ready to get started? PC: Not quite. I’ve got a lot to do. What’s your big plan? MAC: Maybe make a home movie, create a website, try out my built-in camera. I can do it all right out of the box. What about you? PC: First, I’ve got to download those new drivers, I have to erase the trial software that came on my hard drive, and I’ve got a lot of manuals to
skill. In this chapter, you’ll learn how Jobs confirms these theories and how you can apply them to improve your own presentation skills. � SCENE 16: “Wear the Appropriate Costume.” Jobs has the easiest wardrobe selection in the world: it’s the same for all of his presentations. His attire is so well known that even “Saturday Night Live” and “30 Rock” poked some good-natured fun at him. Learn why it’s OK for Jobs to dress the way he does but it could mean career suicide if you follow his lead.
CNBC, “Steve Jobs Shows off Sleek Laptop,” CNBC interview after 2008 Macworld keynote, http://video.nytimes.com/video/2008/01/15/technology/1194817476407/steve-jobs-shows-off-sleek-laptop.html (accessed January 30, 2009). 5. Ibid. 6. Apple, “Apple Introduces MacBook Air—The World’s Thinnest Notebook,” Apple press release, January 15, 2008, apple.com/pr/library/2008/01/15mbair.html (accessed January 30, 2009). 7. Ibid. 8. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple,