TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly
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"All the business wisdom in the world isn't worth a dime if it doesn't produce results. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success with TurboStrategy. ""I call it TurboStrategy,"" says Tracy,""because it is an intensive, fast, short, sharp, effective way of setting and implementing any strategy."" Now companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Readers will discover the practical techniques that the most successful businesses use to thrive, even in the toughest markets. They'll also learn how to: * Maintain flexibility, the key to dealing with an ever-changing business landscape * Articulate their business's vision, values, mission, purpose, and goals-both short- and long-term *""Draw a line through the past"" and become their own turnaround specialists * Hire the best people --and motivate them to excellence Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Brian Tracy will show any company how to turbocharge its strategy and get its business firing on all cylinders."
times, in three different places, and have him or her interviewed by at least three other people. Check references carefully. Seek the fatal flaw or weakness that could make the candidate unsuitable. Hire only positive, likable people; they make the best team players. Results are everything. Continually emphasize and explain exactly what results are expected from each person. CHAPTER 9 Market More Effectively Because its purpose is to create a customer, the business enterprise has
benefit promised by your product faster than your competitor does. It is sold, serviced, or delivered faster. Domino’s Pizza built its success around its reputation for speedy delivery. If your product is “cheaper,” it means that you offer the same value at a lower cost. You may offer better terms, or even greater value, at the same cost. Perhaps you offer superior service included in the same price that your competitors charge. Perhaps you offer additional benefits that make your product or
The One to One Future: Building Relationships One Customer at a Time, New York: Doubleday Currency, 1997. Peters, Tom, and Robert H. Waterman, Jr. In Search of Excellence: Lessons from America’s Best-Run Companies, New York: Warner Books, 1988. Porter, Michael. Competitive Advantage: Creating and Sustaining Superior Performance, New York: Free Press, 1998. Senge, Peter. The Fifth Discipline: The Art and Practice of the Learning Organization, New York: Doubleday Currency, 1994. Ries, Al, and
of each session, you emerge with a complete blueprint for the next ninety days. If you are interested in attending this program, visit our Web site at briantracy.com, or phone our vice president, Victor Risling at 1-800-542-4252 (ext. 17) to request an application form or more information. We look forward to hearing from you. Index The index that appeared in the print version of this title was intentionally removed from the eBook. Please use the search function on your eReading device to
ideal in every way, how would it be different from today? Once you are clear about your vision, for yourself and for your business, the only question you ask is, “How do I make it a reality?” Top people think continuously in terms of how? They think in terms of taking action, of what can be done. Once you have clarified your vision and determined what you will have to do to make it a reality, you then do something every day to move you toward the creation of your ideal future. You take complete