Under the Influence: The Unauthorized Story of the Anheuser-Busch Dynasty

Under the Influence: The Unauthorized Story of the Anheuser-Busch Dynasty

Peter Hernon

Language: English

Pages: 0

ISBN: 0380718472

Format: PDF / Kindle (mobi) / ePub

A racy, unauthorized expose+a7 uncovers the opportunism, unbridled power, family conflict, sex scandals, and violent death hidden behind the red, white, and blue logo of the Anheuser-Busch family dynasty. Reprint.












you had Busch Jr. on a psychological couch and asked him about beer, he would say that Budweiser was beer but that 'We had to do that' about Busch." Local brewers fought Gussie and his hardball tactics to the bitter end. Anheuser-Busch did not conquer the home market until all the other breweries had closed down. A member of a beer-brewing family recalled that the Anheuser-Busch management style was one of toughness. "They did lots of gutsy stuff. There's a lot of aggressiveness there; of

before several hundred wholesalers assembled in a great hall. A vice president for marketing dropped dead from a heart attack halfway through his presentation. "They just closed the curtain…and then went on with the convention." Robert Weinberg was one of the first executives recruited by August. The two met in 1965 at the Wharton School in Philadelphia, where both were on the board of directors. Trained in economics at Columbia University, Weinberg had been chief technical planner for IBM. At

Prosecutor Zawada; Tucson Citizen, July 7, 1984; PD, July 7, 1984. "In retrospect" et seq.: Interview, Deputy Benson. "Why are you doing": GD, April 16, 1986. "It's going to be": Interview, police source, not for attribution. "Really? No, you should": Ibid; PD, June 1, 9, 1985. "No news. No news": Interview, Father Paul Reinert. "He was so mad": Interview, not for attribution. "You have seen": PD, April 17, 1986. "a party person": PD, April 17, Oct. 7, 1986. "walk a mile": Ibid. "There

four-fifths of whom are already corrupt." Liquor was available in copious amounts to anyone who wanted to buy it, but at prices up to 500 percent higher than before Prohibition. No one was better at marshaling these facts than August A. and his minions. Not long after Calvin Coolidge succeeded Harding, he delivered a densely packed, thirty-page letter to the president. The document ignited another firestorm. The occasion was Coolidge's decision to call a governors' conference to discuss

Bavaria. Minnie was befriended by the man who helped bring on her troubles in the first place—the American foreign service officer, Sam Woods. At fifty-two, Sam Edison Woods was something of a legend in the U.S. State Department. His genial manner masked a cloak-and-dagger career. Early in January 1941, as the U.S. commercial attaché in Berlin, he had sent a confidential report to Secretary of State Cordell Hull warning that Hitler planned to attack Russia. Woods received the information from a

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