Under the Influence: The Unauthorized Story of the Anheuser-Busch Dynasty
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A racy, unauthorized expose+a7 uncovers the opportunism, unbridled power, family conflict, sex scandals, and violent death hidden behind the red, white, and blue logo of the Anheuser-Busch family dynasty. Reprint.
coincidence that the large $13 million restaurant was nearly identical to the Old Swiss House owned by Trudy's parents. No one seemed to mind the incongruity of a building with a Bavarian motif overlooking an African plain. Busch Gardens in Tampa—and the other similar parks that followed—began as one of Gussie's seat-of-the-pants experiments at encouraging people to sample his products. Busch Gardens became Florida's second-largest tourist attraction and a constant reminder to the public that
Luebbering, Missouri state budget director. "What happened made": Bloomberg Businessweek, June 20, 2011. "The family dynamics": Interview, Benj Steinman, July 25, 2008. "I think you can": Interview Ann Gilpin, July 31, 2008. "The Greeks": Letter from Adolphus Busch to August A. Busch, July 22, 1998, in authors' possession. "Of the world's": Ferguson, Niall, "The Ascent of Money, a financial history of the World," The Penguin Press, New York, 2008, p. 349. "knew of the inevitability": KMOX
years that followed, Adolphus searched the world for doctors who could help him. When a German doctor audaciously told him that beer was ruining his health, he shot back that he drank only champagne. To Nagel, Busch confided he was looking for "the right professor who is able to return me to my full health," and that whoever did so "I will make king." But instead of a cure, all Adolphus found was more trouble from the prohibitionists. ~~~ Between 1900 and 1910, Adolphus and his fellow brewers
Man Who Could Talk to the Animals 53 Gussie and a Different Cardinal 54 "Dawn Patrol" 55 Heads Roll 56 The Beer Fleet 57 Old Blue Eyes 58 Honeybee 59 "Papa Is Out!" 60 "Have One for the Ditch!" 61 "…They Can Buy a Life." 62 Divorce 63 Beer Wars II 64 Red Neck in the Morning—Executives Take Warning 65 The Missing Heir 66 A Beer for Prince Philip 67 "Party Animal" 68 "Tell Anheuser-Busch to Leave Our Kids Alone" 69 The "Archetypal Playboy" 70 Horses and Horses' Asses 71 "Get a
derringer hidden in his hat or that he had added a sawed-off shotgun to his well-equipped arsenal. The details of the kidnap plot, reported to August A. by St. Louis police, were not disclosed, but news stories describing the threats recalled that barely two years earlier, August A.'s grandson Dolph Orthwein had been kidnapped. August A. wasn't the only brewer to be targeted. In June 1933, the Ma Barker gang kidnapped William Hamm, an executive of the Hamm Brewing Company, as he left his office